Today Play MPE® introduced a new Self Sign-Up feature for Caster, significantly lowering the barrier to entry for new users by enhancing accessibility. Prospective clients can now create accounts instantly, without requiring manual support or sales staff. This positions Play MPE® to remain competitive in a digital landscape that prioritizes on-demand user experiences. Once registered, users gain immediate access to submit promotional releases, enabling quicker engagement. All sign ups are greeted with a Welcome drip flow which provides educational resources and pro tips to best utilize Caster and encourages users to take the next step in the customer journey, by tracking airplay with MTR.